New Lounge / Showroom in Cheltenham opens....

ATB Guitars new Cheltenham Lounge / Showroom

**At long last we are proud to announce the opening of our brand new, spacious Guitar Lounge in the heart of Regency Cheltenham, the capital of the Cotswolds.**


Housed in a beautiful, newly refurbished Regency building nestling in the heart of Cheltenham,in one of it's trendiest, more alternative streets, you will find the new ATB Guitars showroom and lounge.

It is not your normal guitar store, we do not sell picks, strings or beginner packages. It is instead packed with the complete collection of all our vintage Gibson, Fender and Gretsch guitars, together with a nice selection of vintage amps for you to try them out through, completely at your own, relaxed pace, in a comfortable, lounge type environment with two very comfy sofas that have been chosen with playing guitar in mind, some great artwork and of course some fantastic coffee...


We have split the showroom in to four sections. In the lower West side we have the Gibson solid bodies -

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In the Lower East side resides a selection of Gibson Arch tops and ES series guitars -


And the Upper East side contains our Fender solid body guitars with amps residing on the Upper West Side



Come and join us... **by appointment only** and relax with some of the finest vintage guitars the world has to offer.

**ATB Guitars,

15 Regent St,


GL50 1HE**

Landline Telephone: 01242 697607‬ or from outside the UK +44 1242 697607

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Comments and responses

  • Christian Goodfield:

    20 May 2018 21:39:00

    Looking forward to looking around. Are you open Saturdays?

  • John Butcher:

    22 May 2018 09:06:00

    Good luck in your new showroom….looks great! :)




We are located in Gloucestershire, UK. All items are in stock and can be viewed, tried out through a variety of vintage amplifiers and purchased, by appointment at our demo facilities in Gloucester.

We despatch virtually anywhere in the world and we have enormous experience in hassle-free, safe shipping.

Landline (generally staffed 9AM-6PM Monday to Friday): 01242 697607‬

Overseas: +44 1242 697607

ATB Guitars, PO Box 1378, Cheltenham GL50 9JU