Meet the owner

Mike Long of ATB Guitars

This recent selfie was taken by Mike Long, owner of Atoyboy Guitars. Mike has been playing guitar since the age of 13 and has worked in the music industry since the early 80s – first as a live sound engineer then as a studio engineer recording many well-respected acts such as Blur, Manic Street Preachers, James, Cocteau Twins, PJ Harvey, and Spiritualized. During this time, Mike developed a keen ear along with an eye for detail and an acute understanding of instruments, equipment and techniques.

Mike was also the founder and co-owner of one of the largest European secondhand pro audio stores of the time, specialising in Neve, SSL mixing desks, vintage valve and esoteric studio equipment, selling to celebrity customers all over the world. Meanwhile he was also buying, selling and trading vintage guitars, which has been his lifelong passion.

In recent years this passion has developed into a full-time business and Mike has been travelling the world seeking out the best and rarest examples of vintage musical instruments, initially selling them on eBay under the username ‘atoyboy’. During this time Mike has sold well over 3,500 vintage and rare guitars, amps, basses and, to a lesser extent, keyboards, all of which have been either personally collected, or carefully packed and shipped, without fuss or drama, to every corner of the globe.




We are located in Cheltenham, the capital of the Cotswolds, UK. Any items can be viewed by appointment. All items are in stock and ready to collect or despatch virtually anywhere in the world. We have enormous experience in hassle-free, safe shipping.

Usually best number to call is

Mobile: 07842 001007

Overseas: +44 (0)7842 001007

Landline (usually voicemail):
01242 698308

Cheltenham, Gloucestershire UK